Education Center

Confidently make the right choice by learning how to select your perfect diamond and jewelry.

Round Diamonds

Diamond shape refers to a diamond’s physical form, and is often one of the first attributes that couples consider when shopping for a diamond. While round diamonds are the most popular choice, many couples are also drawn to the distinctive look of non-round, or “fancy shaped” diamonds. Fancy shaped diamonds include princess, cushion, emerald, asscher, radiant, oval, pear, and heart shaped diamonds. Each diamond shape has its own unique characteristics and is cut to different specifications, which impacts the overall look of the stone.

Princess Diamonds

Princess cut diamonds are the second most popular diamond shape. Princess cut diamonds possess the gorgeous sparkle of round brilliant diamonds in a distinctive square shape. They offer a contemporary look and the flexibility to work in almost any style of ring.

Cushion Diamonds

Cushion cut diamonds combine the appeal of a square cut diamond but with soft, rounded edges, lending this shape a romantic feel. This timeless shape is derived from the old mine cut, and has been refined over hundreds of years. Cushion cut diamonds are a beautiful choice for any setting style.

Emerald Diamonds

Emerald cut diamonds are treasured for their elegant silhouette. The shallow pavilion and crown accentuate the clarity of the stone, while the reflective steps enhance the color and luster of the diamond

Asscher Diamonds

The asscher cut features a square shape with cut corners. A high crown with large step cut facets bestows more brilliance than the other popular step cut shape, the emerald shape.

Pear Diamonds

Pear shapes feature a rounded edge tapering to a point at the opposite end. This unique shape flatters fingers and offers a distinctive look.

Radiant Diamonds

The radiant cut diamond combines the silhouette of an emerald cut diamond with the fire and sparkle of a round brilliant cut diamond.

Oval Diamonds

The ever-flattering oval shape is symmetrical and exhibits a similar fire and brilliance to round shaped diamonds.

Heart Diamonds

The heart shaped diamond is an evocative signifier of true love. They shimmer with two symmetrical halves.

Marquise Diamonds

The marquise shaped diamond features pointed ends with a curved middle for an eye-catching look.

4C's of Diamond

GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut and Carat Weight. Today, the 4C's of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world.

4Cs

Diamond Cut

The skill with which a diamond is cut determines how well it reflects and refracts light.

Color

Color is the natural color or lack of color visible within a diamond.

Clarity

Presence of natural inclusions and blemishes on and within a diamond.

Carat

Carat is the most visually apparent factor when comparing diamonds.

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Cut

The cut of a diamond refers not to its shape, but to the balance of proportion, symmetry and polish achieved by the diamond cutter. The extent of how well the diamond is cut is directly related to the diamond’s overall beauty.

Ideal Cut

Ideal Cut

An Ideal Cut Diamond is perfectly proportioned to refract light, producing that fire and brilliance up through to the table and crown.

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Color

Color refers to the natural body color of a diamond and not to the reflection of spectral colors. Colorless diamonds allow light to travel through them as compared to colored diamonds.

Ideal Color

Diamond Color

Jewelers refer to GIA’s color scale that starts the rating with D for colorless diamonds up to Z for light yellow or brown.

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Clarity

Clarity refers to how clean or clear the diamond is with respect to natural microscopic characteristics that were trapped within or on the diamond while forming.

Ideal Clarity

Diamond Clarity

Flawless is the best and rarest clarity grade. The diamonds that have less blemishes and inclusions are considered more valuable.

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Carat Weight

Carat (ct.) refers to the unique unit of weight measurement used exclusively to weigh gems and diamonds (1 ct = 0.2 grams).

Ideal Carat

Carat Weight

Depending on the shape and type of gemstone being weighed, the weight will visually show itself differently.

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Diamond Anatomy

A diamond consists of eight main components: Width, Table, Crown, Table Spread, Girdle, Pavilion, Depth, and Culet.

Anatomy

Anatomy Breakdown

  • Diameter: Width of a refined stone edge to edge.
  • Table: Largest polished facet on top.
  • Crown: Top portion extending from table to girdle.
  • Girdle: Widest edge where crown and pavilion meet.
  • Pavilion: Lower part extending to Culet.
  • Depth: Total height table to Culet.
  • Culet: Small facet at the very bottom.
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Diamond Certification

A diamond certificate verifies each diamond’s specifications, including color grade, carat weight, clarity grade and cut grade. Grading labs include GIA, AGS, and IGI.

Certification

What is a Diamond Certificate?

You should never buy a diamond without a diamond certificate. Objective characteristics (4Cs) determine its value.

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Diamond Care

Soak your diamond engagement or wedding rings for up to 30 minutes in dishwashing liquid and warm water. Scrub gently with a soft cloth or swab.

Care

Cleaning your Diamond Jewelry

Use toothpicks carefully to remove dirt between prongs. Store diamond jewelry separately to avoid scratching other pieces.

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Ring Types

One advantage of buying an engagement ring online is expanded access to ring styles matching her lifestyle and personality.

Setting Types

We offer a broad range of settings including Prong, Bezel, Tension, Channel, Twist, and Bar settings.

Ring Sizing Guide

Your engagement ring should fit easily—not too tight, yet not too loose. Measure your finger toward the end of the day when fingers are warm.

Ring Sizing

Tips for Finding Your Ring Size:

Measure toward end of day: Fingers change with weather and time of day.

Measure multiple times: Ensure accuracy before ordering.

Download Ring Size Guide (PDF)

Wedding Ring Styles

Men's Rings

Men's Wedding Ring Styles

Options include plain metal bands, or more distinctive, contemporary patterned bands.

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Women's Wedding Ring Styles

Includes plain gold or platinum bands, diamond bands, sapphire bands, and eternity rings.

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Women's Rings

Custom Engraving

Personalized engraving inside the band is a sweet touch. Include initials, wedding date, or special quotes.

Engraving

Engraving Ideas

Initials & Dates: Popular choices like "A + C 5/22/2014" or beloved first names.

Quotes: "All my love" or "Love conquers all".

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Finding The Perfect Wedding Ring

Choose matching bands or distinct individual styles that feel comfortable for daily wear.

Ordering Rings

When Ordering Your Rings

Online ring buying offers equal quality with expanded style choices.

How to Measure Ring Size

Necklaces & Pendants

The perfect necklace adds style to anything she wears.

Chains

Metal Chains

Chains go with everything, adding a touch of luster.

Necklaces

Necklaces

Heavier chains, links, braids, or fixed gemstone strands.

Pearls

Pearl Strands

An essential element for an elegant jewelry wardrobe.

Solitaire

Solitaire Pendant

Simple design focuses devotion on a single stunning gem or pearl.

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Bracelets

Bracelets remind her of you throughout the day.

Chains

Chains

Exemplary round-link rolo or wheat chains in silver, gold, or platinum.

Bangles

Bangles

Worn solo or stacked for metallic sparkle and clinking sound.

Pearls

Pearl Bracelets

Traditional piece adding a dressy touch to any outfit.

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Earrings

Earrings make the ideal gift as they are always the correct fit.

Studs

Studs

Easy to wear with party dresses or jeans. Available in pearl, diamond, or gemstones.

Drops

Drops

Dangle underneath settings, swaying elegantly with movement.

Hoops

Hoops

Platinum, gold, or silver hoops providing a feminine touch.

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