Diamond shape refers to a diamond’s physical form, and is often one of the first attributes that couples consider when shopping for a diamond. While round diamonds are the most popular choice, many couples are also drawn to the distinctive look of non-round, or “fancy shaped” diamonds. Fancy shaped diamonds include princess, cushion, emerald, asscher, radiant, oval, pear, and heart shaped diamonds. Each diamond shape has its own unique characteristics and is cut to different specifications, which impacts the overall look of the stone.

The round splendid cut is the most prevalent diamond shape, representing the greater part of all diamonds sold today. Albeit created in Europe, the round splendid is once in a while alluded to as the American Ideal Cut.
With 58 facets separated among its crown, girdle and pavilion and a regular proportion somewhere in the range of 1.00 and 1.02, it yields most extreme shine as the cut normally pursues the rough diamond crystal.
The round brilliant is the most examined cut in the business; for over a century, diamond cutters have utilized progressed logical hypotheses of light reflection and exact scientific figurings to streamline its fire and brilliance.
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Princess cut diamonds are the second most popular diamond shape. Princess cut diamonds possess the gorgeous sparkle of round brilliant diamonds in a distinctive square shape. They offer a contemporary look and the flexibility to work in almost any style of ring.

The Princess cut diamonds can make the ideal wedding bands since they are exceptionally clear. Their wonderful shape makes them a colorful treasure, as they are designed for getting top brightness from their square cut.
When acquiring a Princess Cut precious diamond, ensure that the setting for your ring secures the four pointed corners. The Princess Cut precious diamonds permits all the more acceptably for blemishes.
Shop Princess DiamondsCushion cut diamonds combine the appeal of a square cut diamond but with soft, rounded edges, lending this shape a romantic feel. This timeless shape is derived from the old mine cut, and has been refined over hundreds of years. Cushion cut diamonds are a beautiful choice for any setting style.

The Cushion Cut Diamond is an antique cut that has a classic, romantic appeal. It is considered a cross between the Old Mine Cut and a modern Oval-Cut Diamond.
The Cushion-Cut Diamond contains 58 facets.
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Emerald cut diamonds are treasured for their elegant silhouette. The shallow pavilion and crown accentuate the clarity of the stone, while the reflective steps enhance the color and luster of the diamond

Emerald-cut diamonds are "step-cut" because of their rectangular features. An emerald-cut diamond will demonstrate less brightness so clearness is critical.
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The asscher cut features a square shape with cut corners. A high crown with large step cut facets bestows more brilliance than the other popular step cut shape, the emerald shape.

The Asscher cut is an interesting and unique shape with prismatic splendor and a rectangular-faceted structure.
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Pear shapes feature a rounded edge tapering to a point at the opposite end. This unique shape flatters fingers and offers a distinctive look.

The altered brilliant cut pear molded diamond is a blend of a round and a marquise shape.
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The radiant cut diamond combines the silhouette of an emerald cut diamond with the fire and sparkle of a round brilliant cut diamond.

Normally cut with 70 facets, improving their general splendor and fire.
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The ever-flattering oval shape is symmetrical and exhibits a similar fire and brilliance to round shaped diamonds.

The thin shape can cause the finger of the wearer to show up longer and slimmer.
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The heart shaped diamond is an evocative signifier of true love. They shimmer with two symmetrical halves.

Heart shaped diamonds are prominent and popular in solitaire pendants just as rings.
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The marquise shaped diamond features pointed ends with a curved middle for an eye-catching look.

With a larger surface area than any other diamond shape, it maximizes perceived size.
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GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut and Carat Weight. Today, the 4C's of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world.

The skill with which a diamond is cut determines how well it reflects and refracts light.
Color is the natural color or lack of color visible within a diamond.
Presence of natural inclusions and blemishes on and within a diamond.
Carat is the most visually apparent factor when comparing diamonds.
Shop DiamondsThe cut of a diamond refers not to its shape, but to the balance of proportion, symmetry and polish achieved by the diamond cutter. The extent of how well the diamond is cut is directly related to the diamond’s overall beauty.

An Ideal Cut Diamond is perfectly proportioned to refract light, producing that fire and brilliance up through to the table and crown.
Shop DiamondsColor refers to the natural body color of a diamond and not to the reflection of spectral colors. Colorless diamonds allow light to travel through them as compared to colored diamonds.

Jewelers refer to GIA’s color scale that starts the rating with D for colorless diamonds up to Z for light yellow or brown.
Shop DiamondsClarity refers to how clean or clear the diamond is with respect to natural microscopic characteristics that were trapped within or on the diamond while forming.

Flawless is the best and rarest clarity grade. The diamonds that have less blemishes and inclusions are considered more valuable.
Shop DiamondsCarat (ct.) refers to the unique unit of weight measurement used exclusively to weigh gems and diamonds (1 ct = 0.2 grams).

Depending on the shape and type of gemstone being weighed, the weight will visually show itself differently.
Shop DiamondsA diamond consists of eight main components: Width, Table, Crown, Table Spread, Girdle, Pavilion, Depth, and Culet.

A diamond certificate verifies each diamond’s specifications, including color grade, carat weight, clarity grade and cut grade. Grading labs include GIA, AGS, and IGI.

You should never buy a diamond without a diamond certificate. Objective characteristics (4Cs) determine its value.
Shop Certified DiamondsSoak your diamond engagement or wedding rings for up to 30 minutes in dishwashing liquid and warm water. Scrub gently with a soft cloth or swab.

Use toothpicks carefully to remove dirt between prongs. Store diamond jewelry separately to avoid scratching other pieces.
Shop DiamondsOne advantage of buying an engagement ring online is expanded access to ring styles matching her lifestyle and personality.

Single stone in a simple mounting, offering timeless elegance, simplicity, and versatility.
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Surrounds the center stone with smaller micro pave diamonds for extra volume and sparkle.
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Encrusted with very small diamonds along the band for a solid diamond surface appearance.
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Flanked by smaller side diamonds to add size and radiant brilliance to the center stone.
Shop Side-Stone RingsWe offer a broad range of settings including Prong, Bezel, Tension, Channel, Twist, and Bar settings.

Traditional setting technique allowing maximum exposure of the diamond for light entry.
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Encases outer edge in a metal frame for durability and a larger visual appearance.
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Modern method where the diamond is squeezed securely into hardened precious metal grooves.
Shop Engagement RingsYour engagement ring should fit easily—not too tight, yet not too loose. Measure your finger toward the end of the day when fingers are warm.

Measure toward end of day: Fingers change with weather and time of day.
Measure multiple times: Ensure accuracy before ordering.
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Options include plain metal bands, or more distinctive, contemporary patterned bands.
Shop Wedding RingsIncludes plain gold or platinum bands, diamond bands, sapphire bands, and eternity rings.
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Personalized engraving inside the band is a sweet touch. Include initials, wedding date, or special quotes.

Initials & Dates: Popular choices like "A + C 5/22/2014" or beloved first names.
Quotes: "All my love" or "Love conquers all".
Shop RingsChoose matching bands or distinct individual styles that feel comfortable for daily wear.

Online ring buying offers equal quality with expanded style choices.
How to Measure Ring SizeThe perfect necklace adds style to anything she wears.

Chains go with everything, adding a touch of luster.

Heavier chains, links, braids, or fixed gemstone strands.

An essential element for an elegant jewelry wardrobe.

Simple design focuses devotion on a single stunning gem or pearl.
Bracelets remind her of you throughout the day.

Exemplary round-link rolo or wheat chains in silver, gold, or platinum.

Worn solo or stacked for metallic sparkle and clinking sound.

Traditional piece adding a dressy touch to any outfit.
Earrings make the ideal gift as they are always the correct fit.

Easy to wear with party dresses or jeans. Available in pearl, diamond, or gemstones.

Dangle underneath settings, swaying elegantly with movement.

Platinum, gold, or silver hoops providing a feminine touch.
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